Wednesday, July 9, 2008

Sam and Lissa switch times because of the People Meter

People have asked why KBAY's morning team of Lissa Kreisler and Sam Van Zandt have cut their time to 9 a.m. from 10 a.m.

Kreisler says it's a direct response to the People Meter. The station figures that after 9 a.m. is when people listen at work and don't want to hear as much talking.

The popular San Jose morning show used to go from 5:20 a.m. to 10 a.m. It will now air from 5-9a.m.

Stations will be experimenting and trying all kinds of new approaches this summer, as the Meters go into effect. (see my earlier post on the topic).

The goal will be to hold listeners longer, with fewer station IDs and shorter blocks of commercials.

Keep me posted if you hear something different and want to know why.

No comments: