Monday, March 3, 2008
KNEW-AM adds Lou Dobbs, moves Dennis Miller to evenings
Starting today on KNEW-AM (910), you can hear Bill O'Reilly at 10 a.m., the slot vacated by Dennis Miller; Lou Dobbs from noon to 3 p.m. and Miller from 7 p.m. to 10 p.m.
Rusty Humphries moves to 10 p.m. and Lars Larson to midnight to 2 a.m.
Not that many people tune into the low-rated conservative talk station, which keeps shuffling and reshuffling the deck and still can't crack into the Top 20 in the Bay Area (where competitor KSFO-AM (560), with Limbaugh, Schlessinger and Hannity has been lodged for years.
Miller was hoped to bolster mid-morning ratings, but didn't catch on here, any more than he did on Monday Night Football. Evenings may work better for him. The station might do better if it simply broadcast Michael Savage 24 hours a day, like Sirius does with Howard Stern.
Or maybe it could just broadcast the rants from a mental institution, Hyde Park's speaker's corner, or Scientology headquarters. Same content.