Wednesday, February 27, 2008
Monopolistic Clear Channel Even Rewrites History
Tom Taylor reports that Clear Channel has been working on its own book, to counter one expected April 15 by Alec Foege called "Right of the Dial: The Rise of Clear Channel and the Fall of Commercial Radio," with one of its own called "Clear Vision."
One can only guess which one might tell the story of Clear Channel top man Lowery Mays sauntering up to managers at the Christmas party and checking whether they gave their 10 percent tithe to the Bush campaign. That's a story I heard from a manager I trust.
Taylor also reports that the company may be ending its "less is more" policy of cutting down the number of commercials it has been airing. Its been doing three shorter commercial sets an hour and may switch to two longer ones.
A Coleman study showed that 92 percent of listeners hang through the sets, and the ones who switch the dial do so right away, so you can load up and enjoy the benefit of longer music sweeps, says Taylor, of The Radio Insider.