Thursday, August 30, 2007

First it was a shock that Spanish radio was #1 in LA...but what about Arkansas?

Check this Sporting News story about a new Spanish broadcast.

LITTLE ROCK, Ark. (AP) -- This season, Arkansas will find out how well "woo pig sooie" translates to Spanish.

The University of Arkansas announced Thursday it would begin a Spanish radio network for its football season, offering six Fayetteville home games simulcast for the state's rapidly growing Hispanic population.

While soccer remains much of Latin America's true "futbol," officials say interest among Hispanics in northwest Arkansas has grown, especially since freshman Alex Tejada has taken over this season as the Razorbacks' place kicker. Tejada, a former high school soccer player, comes from nearby Springdale, home to many Hispanic immigrant families.

"Clearly, there's a large market. Clearly, there's a very good following for Alex Tejada," said Matt Shanklin, an assistant athletic director at Arkansas. "In this market, there's already a taste of it."

The games will be broadcast on AM stations ESPN Deportes 1580 in Fort Smith and La Maquina 1590 in Springdale. Univision reporters Carlos Chicas and Jose Lopez will serve as the on-air talent.

Chicas, who also announces Kansas City Wizard MLS games, said he and Lopez began covering Razorbacks soccer for the Univision affiliates' news program in Little Rock and northwest Arkansas. As more Hispanic players joined university teams, Chicas began a baseball broadcast for a local Spanish radio station.

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